‘80% of the content consumed on the Internet is in video format, it is the format that generates the most interaction, the one that is most remembered and the one that gets the most visibility‘ (CorniceMedia, 2017).
You have probably realized that mastering the video format can take your personal brand to another level.
The only problem is that as soon as you hit the record button, you don’t know what to say, you don’t feel comfortable watching yourself on the screen and you get nervous.
If that sounds like you, here are 5 things you can try:
# 1 – Don’t start recording right away
Many times we press the button to record and start talking immediately, that’s when you can feel the pressure. Instead, sit down, get comfortable, drink water, adjust your hair, put your notes in order … Before you even want to start talking, break the ice with your camera.
# 2 – Amplify your energy
The camera naturally de-energizes you. When you use the tone you use on a daily basis, the camera displays 50% of that energy and makes you look bored. Raise your tone, smile, and be more energetic, always while still being yourself!
# 3 – Prepare what you are going to say
Prepare an outline, a script, notes … And have them with you while you record, it will help you stay on track and not end up with a super long video.
# 4 – Practice, practice, practice
All the videos you record will not be made for the public. Some will help you to see your evolution, create the habit of hearing your voice on camera, the habit of seeing yourself on-camera … Identify the things that you should improve, it may be that you say a lot EHM, UHM, or that you blink a lot, and so on.
# 5 – Practice on Instagram stories
Instagram stories were implemented to allow you to share all the moments of your day, and they are images or videos that you can share and that are visible only for 24 hours. Practice talking on Instagram stories in selfie mode, as it is content that disappears in 24 hours. It’s perfect to start creating a habit in front of the camera.